2001-2005 / ACAM (groupe FCB): Communication Agency
Field of activity: Retail, Arts de la table, Fashion, Beauty
Major customers: Carrefour, Yves Rocher

2005-2012 / McCann Worldgroup: Communications Agency
Field of activity: Retail, Arts de la table, Fashion, Beauty
Major customers: Nestle, Opel, Révillon, Carrefour, Carrefour Market

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Mission:

As an artistic director, I had to: take the brief, identify prior communication actions, understand the technical, budgetary and human aspects. I was presenting relevant solutions (concept, concept board, models) with arguments that integrated the recommendations, taking into account the context, organisation, market objectives and target. I was selecting providers by conducting interviews, I took into account the experience, pricing and integration with the existing team. I realised specifications with prices and directories of service providers. I enlisted and allocated a production teams (graphic designers, illustrators, photographers, stylists, retouching...). I provided a working consistency between the creation, execution, manufacturing and delivery.

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Maitrise :

• Of taking customers brief for creating, processing and dissemination of data

• Of the drafting and implementation procedures

• Of production time schedule based on time, human resources and modifications

• Of the recruitment of providers

• Of the customer presentation

• Of management control methods to anticipate possible developments