1988-1990 / Studio Quick : Creation and execution studio
Field of activity: Retail
Major customers: Advertising agencies

 

Mission:

I was doing layout manually, according to the typographical and the charter rules. I calibrated texts, pictures and illustrations that would compose the model. Once I had all the elements, the assembly consisted in 3 parts:

• on the graph paper, I put landmarks, texts and graphic elements (images, frames, partitions traits tables)

• on celluloid, I put pictures and illustrations on scale

• on a tracing paper, the colors with references Pantone or CMYK or RGB according to the needs.

I was checking the compliance (graphic design, layout, chroma ...) to be presented from the print order to the customer.

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Mastery of:

• The graphic chain

• Typographical rules, layout, color matching

• The photogravure process

• Methods and printing constraints

• Realizations of graphics elements

• Time schedule